Author(s)

Ping Cheng, Yuhao Zheng, Xinxin Liu

Corresponding Author

Ping Cheng

Abstract

Innovation and entrepreneurship are the driving factors and source of emerging social development. In this paper, the young and middle-aged people in Ningbo were interviewed to understand the factors that influence innovation and entrepreneurship. The results show that people aged 25-35 pay more attention and have a strong intention in them and that education background/degree is not the decisive factor of carrying out scientific and technological innovation and entrepreneurship work. More than 87.7% of the people are in a state of initiative that is a spontaneous behavior. More than 20.9 percent of respondents chose the answer “influenced by people around them”, meaning inspiration from role models or acquaintances around them is an important factor. The proportion of having ideals and ideas is more than 48.2%, which further proves that the original motivation of individuals is extremely important. Among the current projects, more than 92% are related to the service industry, that is to say, there are the same goals, strong sense of service. Meanwhile the original motivation during college or after graduation is the highest.

Keywords

Innovating and entrepreneurship, data analysis, questionnaire