Author(s)

Bo Gao

Corresponding Author

Bo Gao

Abstract

Under the background of “mass entrepreneurship and innovation” and with the vigorous development of internet technology, crowdsourcing, a sourcing model based on the internet, begins to emerge, which transforms the traditional employment model. Enterprises with internet thinking are able to integrate in-house resources with external information effectively to create more economic values for business management. This paper discusses and analyzes the role of crowdsourcing in promoting SMEs’ management innovation.

Keywords

Cooperative model, Crowdsourcing, Enterprise competitiveness