Author(s)

Xiaolin Liu

Corresponding Author

Xiaolin Liu

Abstract

Cold chain transportation is becoming more and more important with the change of economic structure, followed by various problems of cold chain transportation, among which the “last kilometer” problem is particularly prominent in the current problem of cold chain transportation. The “last kilometer” distribution affects consumers’ evaluation of cold chain transportation. Through the research on the current “last kilometer” cold chain distribution model, this paper finds the problems and shortcomings of each model, and proposes how to improve the low-quality, low-efficiency and low-evaluation opinion strategy of the “last kilometer” cold chain distribution, providing solutions to the “last kilometer” problem of cold chain enterprises.

Keywords

Cold chain logistics, Last kilometer, Distribution model