Author(s)

Shuai Yang, Yuzhen Zhao, and Yifang Ma

Corresponding Author

Shuai Yang

Abstract

With the rise of mobile internet technology, a variety of short video software has opened up a short video era for the audience, giving the video a new era connotation. Pear video, Meipai, Kuaishou, Tik Tok and other applications are full of people's lives, so many people have a sense of dependence on video software. Among them, the Tik Tok application has been favored by young people since its creation with clear audience positioning and unique communication strategies. This paper starts from the overview of the Tik Tok, the reasons for the popularity, and so on, and makes recommendations for its sustainable development.

Keywords

Short video, Tik Tok, Recommendations, Audience