Author(s)

Jing Liang, Xufeng Cheng

Corresponding Author

Jing Liang

Abstract

To explore the user’s perception of the design of air purifier outlet, eye tracking experiment and semantic differential method were adopted. According to the outlet area of 25%, 50%, 75% and 100% of the side area and the position of the upper part, the middle part and the lower part of the side, 10 air purifier model pictures were made for experiments. By analyzing the hot zone maps and the scale scores, it is found that the samples that area accounts for 50% to 75%, with a high position are more attractive, and the evaluation of usability, preference and purchase intention are also better than other samples. Through the analysis of the results, we can grasp the design direction that meets the user’s expectations and obtain the basic design principles of air purifier outlet.

Keywords

Industrial design, Air purifier design, Eye tracking technology, Semantic differential method