Author(s)

Xu Xuhong, Cai Lanlan

Corresponding Author

Cai Lanlan

Abstract

With the advance of globalization and the popularization of network technology, the international political, economic and cultural exchanges increased, and at the same time, between different countries people's business activities and political exchanges also encounter obstacles, so the importance of intercultural communication is highlighted gradually. Intercultural communication ability includes such aspects as psychology, emotion, behavior and cognition, and short-term cross-cultural training is difficult to complete. Therefore, it is very important to discuss the countermeasures to improve intercultural communication competence in international trade. This paper mainly studies the influence and development trend of intercultural communication competence on international trade, and then probes into the countermeasures for improving intercultural communicative competence in international trade.

Keywords

International trade, intercultural communication, business negotiation.