Author(s)

Wanru Song

Corresponding Author

Wanru Song

Abstract

In the Chinese Internet market, which is becoming more and more oligarchic, how does bilibili find a unique way through the unique community culture and business operation model from many video websites, to attract the attention of young people, become a holy place in the mind of countless post-95 and post-00s? This paper analyzes bilibili's innovation mode from his development mode, commercial operation structure and financial situation, and puts forward some development countermeasures for its existing problems.

Keywords

Bilibili screen network, Video creator, Bullet screen, Two dimensional