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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Precision Marketing of E-commerce Enterprises under the Background of Big Data

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DOI: 10.25236/iciss.2019.034


Yanwei Zhao, and Ling Guo

Corresponding Author

Yanwei Zhao


This paper first introduced the relationships between big data and precision marketing of e-commerce enterprises, and then analyzed the opportunities, challenges and problems for e-commerce enterprises to implement precision marketing. Finally, this paper also put forward the relevant countermeasures of the challenges are as follows: the construction of product precise marketing system based on big data platform; based on data mining to precise marketing center and the third party platform; a preferred customer information feedback mechanism; big data and electrical business enterprise accurate marketing inter-disciplinary talent cultivation.


Big Data, E-commerce Enterprises, Precision Marketing