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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Integration of Big Data Technology and Precision Marketing in E-commerce Enterprises

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DOI: 10.25236/iciss.2019.031


Ling Guo, Yanwei Zhao, and Qibiao Feng

Corresponding Author

Ling Guo


With the development of Internet information technology, the era of big data has come. Based on the background of big data and the current situation of precision marketing of Chinese commercial enterprises, this paper analyses the impact of big data technology on precision marketing of e-commerce enterprises, and puts forward the integration approach of big data technology and precision marketing of e-commerce enterprises from the aspects of establishing large data precision marketing model, precise market positioning, personalized recommendation and customization. Finally, the safeguard measures of large data precision marketing are put forward.


Big data, E-commerce enterprise, Precision marketing