The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

On the Effective Implantation of Business Factors in the Construction of Business English Major in Higher Vocational Colleges

Download as PDF

DOI: 10.25236/icem.2019.160


Meilian Jiao

Corresponding Author

Meilian Jiao


As a new interdisciplinary specialty, Business English is developing rapidly and has a bright future. However, due to various reasons, the degree of development and professional construction vary greatly with different colleges and universities. As far as the present situation of business English major construction in higher vocational colleges is concerned, there still exists another very common problem, that is, fewer elements of "business" are implanted, the degree of integration is low, and skills training is almost absent. Aiming at this problem, this paper puts forward effective ways of embedding "business" factors in the construction of business English major in Higher Vocational Colleges from five aspects: concept changing, teaching evaluation, practice training, teacher construction and teaching materials and teaching methods.


Higher vocational college, Construction, Business English major, Implantation of business factors