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Web of Proceedings - Francis Academic Press

Countermeasure Research on the Cultivation of Cross-border E-Commerce Merchants in Higher Vocational Colleges under the Background of "Internet Plus"

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DOI: 10.25236/icem.2019.109


Xiong Zhong

Corresponding Author

Xiong Zhong


With the acceleration of economic globalization and the development of e-commerce, the transformation and upgrading of international trade, the cross-border e-commerce market has ushered in an unprecedented development opportunity. However, the supply of cross-border e-commerce professionals in China is seriously inadequate, and the specifications of talent demand are out of line with the cultivation of talents in colleges. This paper analyzes the difficulties in the cultivation of the current cross-border e-commerce talents in higher vocational colleges in the context of the "Internet Plus" cross-border business development. From the perspectives of the needs of the employers of cross-border e-commerce enterprises and the practical experience of the author's talent cultivation, this paper discusses the countermeasures for the cultivation of cross-border e-commerce merchants.


Cross border e-commerce, Talent training, Countermeasure