Author(s)

Luo Xianfan, Hao Xiaohua

Corresponding Author

Luo Xianfan

Abstract

Currently, the application of materials in brand promotion has been granted unprecedented attention in the market. Via the analysis of the application of material characterization in brand vision, this paper showed that it is of great value in the establishment of brand image. The designer's incorporation of material characteristics into the visual elements of a brand will inject new blood into the application of brand visual design, highlighting the social value which is far beyond brand building and spreading.

Keywords

Brand vision, materials, value, characterization