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Web of Proceedings - Francis Academic Press

Relevance Analysis between Art Design and Brand Communication

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DOI: 10.25236/aisallc.2019.024

Author(s)

Cai Hua

Corresponding Author

Cai Hua

Abstract

Art design first emerges as a discipline and specialty, which is the creative behavior of people in life. Then the form of brand communication comes into being when brand development goes forward. Brand communication runs through the whole process of brand communication. Brand communication and art design are symbiotic and closely related. For example, the important means of brand communication is art design. The relative power source of art design is brand communication, brand communication or the important channel of art design communication. Therefore, this paper discusses the relationship between art design and brand communication.

Keywords

Art design, brand communication, symbiotic relationship