Author(s)

Zhen Hua

Corresponding Author

Zhen Hua

Abstract

With the development of the tourism industry, China's demand for tourism talents continues to increase. However, due to the influence of traditional education models, tourism management professionals are trained in curriculum, teacher strength, educational concepts, and teaching internships. A series of problems need to be resolved by the college as soon as possible. Therefore, the rapid development of tourism and the rapid changes in tourism have put forward higher requirements for the cultivation of tourism management professionals. This paper combines the requirements of tourism development on the requirements of tourism management students in innovation and entrepreneurship, from innovation consciousness, innovation ability and innovation. The knowledge system expounds the problems existing in the tourism management majors in terms of innovation and entrepreneurship, and proposes countermeasures in a targeted manner.

Keywords

Tourism management, Innovation and entrepreneurship, Countermeasures