Author(s)

Hengbo Yang

Corresponding Author

Hengbo Yang

Abstract

Intercultural communication emerged as a subject has undergone more than half century. The development of intercultural communication is rapid with the globalization in recent years. However, some theories proposed by those scholars are influential, among whom is Geert Hofstede. His cultural dimensions have attracted attentions in the academic circle. The paper aims at analyzing what the theory is about and making a contrast of Chinese culture and western culture in terms of power distance and individualism-collectivism. The purpose of the paper is to point out that culture should be understood in a relative way. No culture is better or worse than others.

Keywords

Geert hofstede, Cultural dimensions, Globalization, Relativism