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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Marketing Media: Visible and Invisible

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DOI: 10.25236/icess.2019.168

Author(s)

Wenli Niu

Corresponding Author

Wenli Niu

Abstract

With the developing of the network media, a number of people find business opportunity from the internet media, in this case marketing account appear. Marketing account aim at gaining economic benefic through attracting people’s attention .This article aims to use examples and pattern analysis to reveal the truth of the news which is reported by the marketing account and the difference between such news and fact. Besides, the article also try to analyze how people can still approach the truth under the influence of marketing account, laying the foundation for creating a better network environment.

Keywords

Media, Communication, Marketing account, Internet communication