Thinking Analysis of Marketing Strategies of Small and Medium-sized Technological Enterprises in the New Situation
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DOI: 10.25236/ecomhs.2019.246
Author(s)
Deng Kaiyuan, Tan Ting, Zhou Shenghui, Zhang Guixiang
Corresponding Author
Tan Ting
Abstract
In the traditional marketing of our country, we only regard marketing activities as a method or skill, rather than paying attention to marketing in the strategic direction. But for today's market, the marketing strategy of SMEs is directly related to the development of SMEs. The rationality of SMEs'marketing strategy is directly related to the realization of SMEs' strategic objectives. Based on the thinking analysis of SMEs'marketing strategy under the new situation, this paper analyses and explores the thinking of SMEs' marketing strategy.
Keywords
Technology-based, small and medium-sized enterprises, marketing, strategy, thinking