Author(s)

Deng Kaiyuan, Tan Ting, Zhou Shenghui, Zhang Guixiang

Corresponding Author

Tan Ting

Abstract

In the traditional marketing of our country, we only regard marketing activities as a method or skill, rather than paying attention to marketing in the strategic direction. But for today's market, the marketing strategy of SMEs is directly related to the development of SMEs. The rationality of SMEs'marketing strategy is directly related to the realization of SMEs' strategic objectives. Based on the thinking analysis of SMEs'marketing strategy under the new situation, this paper analyses and explores the thinking of SMEs' marketing strategy.

Keywords

Technology-based, small and medium-sized enterprises, marketing, strategy, thinking