Author(s)

Kexin Peng

Corresponding Author

Kexin Peng

Abstract

With the development of Internet technology, the financial market of china has provided a new opportunity for development. Online financial innovation model has been favored by investors, showing a vigorous development trend, which has brought a strong impact on the development of traditional financial model to a certain extent. From the perspective of Internet finance, this paper deeply explores the motivation of financial innovation and the impact of financial innovation on the market, and analyses the development advantages of financial innovation under the background of Internet finance, so as to point out the direction for the development of Internet finance.

Keywords

Financial innovation, Internet finance, Financial market,