Author(s)

Zhu Haiyan, Wang Yong

Corresponding Author

Zhu Haiyan

Abstract

The interactive development of new rural construction and rural tourism is of great practical significance for the northern Shaanxi villages with rich folk cultural resources but lagging economic development. Using the questionnaire survey method and the analytic hierarchy process, the interactive relationship between the new rural construction and rural tourism development in Chiniu Village of Jia County was analyzed, and the coordination degree between the two was measured. The results show that the new rural construction and rural tourism development in Chiniutang are in a “low coordination” state, in which the economic, cultural and social indicators are low coordination, and the environmental indicators are moderately coordinated. Based on this, the paper puts forward suggestions on promoting coordinated development from three aspects: folk culture excavation, cultural self-confidence enhancement and industrial chain expansion.

Keywords

Rural Tourism, New Rural Construction, Coordination Degree