Author(s)

Zhang Jieli

Corresponding Author

Zhang Jieli

Abstract

In recent years, the booming domestic convention and Exhibition industry, which has a close interaction with urban development, has become an important lever to leverage urban development. As a valuable intangible asset of the city, regional culture plays an irreplaceable role in shaping the city's personality and enhancing the city's charm. Infiltrating regional culture into the design of city exhibition can not only greatly improve the influence of the exhibition, but also play an unexpected marketing and publicity effect, and will also play a very positive role in the dissemination and development of regional culture itself. Based on this, this paper analyses the influence of regional culture on urban exhibitions, expounds the necessity of integrating regional culture into urban exhibitions, and takes Hunan Glorious 60-year Achievement Exhibition as an example, explores the penetration and dissemination strategies of regional culture in urban exhibitions in order to promote better development of urban exhibitions.

Keywords

Regional culture, city exhibition, communication strategy