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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

On the Generation and Dissemination Mechanism of “Little Brother, Miss Sister” Catchwords

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DOI: 10.25236/ecomhs.2019.073

Author(s)

Wang Zhongyu

Corresponding Author

Wang Zhongyu

Abstract

“Little Brother, Miss Sister” catchphrases are typically ABB-style. They have recently become popular in social media such as the Internet and once become popular among young people. From the linguistic level and the social level, this paper makes an analysis of its generation and dissemination, focusing on its structural characteristics and the use of appellations at the linguistic level. At the social level, it focuses on the psychological mechanism and cultural ecology, and discusses the reasons for its popularity from the aspects of mass media and meme theory. At the same time, it studies the asymmetry of Chinese small and medium scales, and provides for Chinese international education and teaching.

Keywords

Internet buzzwords, address terms, memetics, self-deprecating culture, subculture