Author(s)

Haipeng Zhu

Corresponding Author

Haipeng Zhu

Abstract

In recent years, as the network technology continues to be enhanced and the logistics level is developing rapidly, the cross-border e-commerce industry has developed rapidly. Compared with traditional trade form, the cross-border e-commerce industry has the advantages of few circulation links and controllable cost. As the representative of new-type trade, the cross-border e-commerce has accelerated its development and is expected to become the fresh growth engine of China’s trade and even the whole domestic economy. In this stage of flourishing development, traditional retailers, traders, e-commerce companies and even the listed companies have all set step into the cross-border e-commerce field successively in order to occupy a position in the market and share the industrial bonus. However, the product homogenization phenomenon is getting more and more serious, and the market competition has become fiercer and fiercer. Therefore, financing has become the key for further development of the middle and small-sized cross-border e-commerce companies to gain a firm foothold in the fierce market competition. Because debt financing is increasingly difficult to meet with the development demand, it is the first question for the middle and small-sized cross-border e-commerce companies to expand other financing modes. Wherein, private equity financing has become a particularly popular mode in our country in recent years. This paper takes the import-based cross-border e-commerce companies in A city as an example to discuss about the private equity financing strategy of the import-based cross-border e-commerce companies.

Keywords

Import-based cross-border e-commerce companies, private equity, financing strategy