Author(s)

Lisha Ma

Corresponding Author

Lisha Ma

Abstract

Sharing economy develops in various fields continuously because of its characteristics of improving the utilization rate of idle resources. However, with the expansion of scale, various risks gradually appear. Studying the existing risks and profit patterns sharing by the industry is conducive to the healthy development of the sharing economy. Based on the author's learning and practical experience, this paper first discussed the business model of sharing economy, then studied the connotation of sharing economy, then summarized the risks in the sharing economy business model, and finally put forward the profit guarantee mechanism of the sharing economy business model taking Mobike as an example.

Keywords

Sharing economy, sharing bicycle, profit model, risk management