Author(s)

Zhenzhen Cai, Ying Gao, Ming Jin, Panpan Yang, Xinglai Liu

Corresponding Author

Panpan Yang

Abstract

Objective: To explore whether there is a relationship between the motivation of college students' social networking sites, self-presentation strategies and self-identity. Methods: The basic dimensions of the self-presentation strategy questionnaire for college students' social networking sites were constructed. Questionnaires are used to investigate the motivations, behaviors, self-presentation strategies, self-identity development and relationship between college students' social networking sites. Using SPSS19.0 software, the survey data was analyzed by project analysis, exploratory factor analysis, confirmatory factor analysis, difference test, correlation analysis, regression analysis and so on. RESULTS: The results of this study found that: (1) There was a significant negative correlation between motivation and self-identity of college students' social networking sites. (2) There is a significant negative correlation between self-presentation strategies and self-identity of college students' social networking sites. (3) There is a significant positive correlation between motivation and self-presentation strategies in social networking sites at university. (4) The motivation of social networking sites has a negative predictive effect on self-identity. (5) Positive self-presentation and fuzzy self-presentation strategies have a negative predictive effect on self-identity, and true self-presentation strategies have a positive predictive effect on self-identity. Conclusion: The motivation and self-presentation strategies of college students' social networking sites have certain influence on the development of self-identity.

Keywords

College Students, Social Network Websites, Motivation