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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

A Study of Publicity Discourse from the Perspective of Systemic Functional Linguistics

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DOI: 10.25236/iwedss.2019.159

Author(s)

Du Zhijuan

Corresponding Author

Du Zhijuan

Abstract

This paper focuses on the relationship between systemic functional linguistics and discourse analysis, and explores why the theory is called "applicable linguistics". The author first discusses the contribution of systemic functional linguists to the Institute of Propaganda and Discourse, and then discusses the differences between the individual genetics in Systemic Functional Linguistics and that in Transformational Generative Linguistics. From the research content and research methods, this paper can sort out and comment on the current situation of discourse research from the perspective of pragmatics, analyze the problems existing in this field and look forward to the research development direction. Studies have shown that "discourse markers" is one of the hot issues in the study of pragmatics and sociolinguistics in recent years.

Keywords

Systemic Functional Language, Publicity, Discourse