Author(s)

Qi Li

Corresponding Author

Qi Li

Abstract

Excellent animation works can not only bring the audience a sense of beauty and a certain degree of fun, but also make the audience feel the cultural atmosphere in the viewing process, from which they can learn useful knowledge. In recent years, with the rapid development of China’s economy, people’s demand for material life and spiritual life is getting higher and higher. The number of animated works is also increasing. The increase of the number of animated works also leads to the uneven quality of animated works and a lack of innovation. In order to improve the quality of animation works, designers should actively apply Chinese traditional cultural elements to animation design, then enhance the cultural connotation of animation works, and promote the innovation of animation works as well. This paper analyses the problems existing in the development of animation design in China and the significance of applying Chinese traditional culture elements to animation design, and puts forward some suggestions on the concrete application measures of Chinese traditional culture elements in animation design, hoping to be helpful to the animation design work.

Keywords

Elements of Chinese traditional culture, animation design, significance, application