Author(s)

Chen Guiyun, Gong Wenxiu

Corresponding Author

Chen Guiyun

Abstract

In the era of mass entrepreneurship and innovation, teachers need to pay more attention to the cultivation of talents in the teaching of marketing major of adult education. It also integrates innovation and entrepreneurship concept into it and regards it as the key issue of this construction at this stage. The main focus of this paper is to start from the professional construction level. It is recommended to pay attention to the concept of dual education, and effectively combine the marketing professional and the dual education concept to develop a systematic education plan to meet the learning and development needs of adults. This paper mainly analyzes the path of integrating the dual-creation concept in the process of adult higher education marketing professionals training, and puts forward its own insights and thoughts. It hopes to bring reference and reference to relevant researchers.

Keywords

Double creation concept, higher education, marketing major, talent cultivation