Author(s)

Yang Guangwei

Corresponding Author

Yang Guangwei

Abstract

Commercial photography have different creative purposes. Although both of them belong to the subject of photography, the differences between them make it impossible for photographers engaged in these two types of photography to cross the threshold of each other. Compared with other types of photography, art photography has a higher artistic quality. The relationship between traditional graphics and contemporary visual composition has become the most important topic of commercial photography in China. Artistic creation in photography not only improves the connotation of the commodity itself, but also indirectly conveys the intrinsic attributes of the goods. This paper briefly introduces the application of photography technology in art photography, and analyzes the artistic viewpoint of commercial photography. Commercial photography is ultimately a process of conveying the information of goods by means of artistic expression and combined with visual photographic language symbols. While maximizing the benefits, it is also constantly filled with people's attention. Combine lighting, composition, and tone to a series of corresponding carriers, and make the creative forms of commercial photography diversified.

Keywords

Photography, Art, Language Symbols