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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Interpretation of Modern Advertising Design under the Influence of Visual Consumption

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DOI: 10.25236/etmhs.2019.064

Author(s)

Yizhi Qiu

Corresponding Author

Yizhi Qiu

Abstract

In the image era, visual consumption gradually dominates people's lives, which leads to the emergence of “visual consumption rights.” Fully study the background and characteristics of its production, and from the design point of view, study the influence of people's exercise of visual consumption rights on advertising design, and the interaction with advertising designers, is the best way to develop the benign development of modern advertising design.

Keywords

Visual Consumption, Visual Consumption Rights, Advertising Design