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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Empirical Study on the Influence of E-Commerce Market Characteristics on Product Innovation

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DOI: 10.25236/erems.2018.196

Author(s)

Weiguang Guo

Corresponding Author

Weiguang Guo

Abstract

Product innovation not only brings economic benefits to enterprises, but also creates more customer value for enterprises. Aiming at the related influence of e-commerce market on product innovation, this paper introduces the characteristics of e-commerce market and explores it on the basis of theory, and then concludes that e-commerce market directly affects product innovation and is related to the direct interests of enterprises.

Keywords

E-Commerce Market Characteristics, Product Innovation, Influence Study