The Empirical Study on the Influence of E-Commerce Market Characteristics on Product Innovation
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DOI: 10.25236/erems.2018.196
Corresponding Author
Weiguang Guo
Abstract
Product innovation not only brings economic benefits to enterprises, but also creates more customer value for enterprises. Aiming at the related influence of e-commerce market on product innovation, this paper introduces the characteristics of e-commerce market and explores it on the basis of theory, and then concludes that e-commerce market directly affects product innovation and is related to the direct interests of enterprises.
Keywords
E-Commerce Market Characteristics, Product Innovation, Influence Study