Author(s)

Wang Shuie

Corresponding Author

Wang Shuie

Abstract

With the increasingly fierce competition in higher education, the higher education market is increasingly using the concept of differentiated positioning to enhance the competitiveness of the profession. There are many colleges and universities in Shaanxi, and there are many colleges and universities offering marketing. This article passes on the second hospital in Shaanxi. In-depth analysis of the status quo of differentiated positioning of marketing majors in schools, independent colleges and private colleges and universities, and proposed that the target market can be selected according to the different service industries, the types of jobs, and the positioning of training objectives. Differentiation of training models, differentiation of curriculum settings, differentiation of employment orientation, and brand differentiation to shape and disseminate professional characteristics.

Keywords

Application Type, Differentiated Positioning, Marketing Major