Author(s)

Quan Wen, Jun Tao

Corresponding Author

Quan Wen

Abstract

The management of innovation and entrepreneurship in colleges and universities is in response to the needs of social development and progress. It is a powerful driving force for promoting the reform of teaching management in colleges and universities, improving the quality of education, and improving the employment rate of students in the information economy era. Starting from the concept and significance of innovation and entrepreneurship management, this paper focuses on the internal factors related to innovation and entrepreneurship in the information economy era, namely, values, achievement motivation and creativity, and the differences between undergraduate and higher vocational management models. By analyzing the differences in the environment of innovation and entrepreneurship under the new economic normal, this paper explores the new mode of innovation and entrepreneurship management in universities from the perspective of the combination of internal and external factors.

Keywords

Management Method, Innovation and Entrepreneurship Education, College Development