Author(s)

Ye Jin

Corresponding Author

Ye Jin

Abstract

As an environmentally friendly way of logistics, green logistics will be the future development direction of logistics. In order to explore the key factors affecting the development of green logistics in Yangzhou city and the way of action, 136 different scale logistics enterprises in Yangzhou city were investigated to obtain the valid sample data in this paper, and the structural equation model (SEM) was used to analyze the relationship between green logistics and green logistics in Yangzhou. The results show that governmental measures, external demand, internal drive and logistics benefits have significantly positive linear relations with intention for green logistics. From the empirical analysis of SEM, the internal drive of logistics enterprise and external stakeholders (government, consumer) act together to form power to enhance the developing intention of green logistics, taking the benefit of green logistics as the medium. Although the government played a key role in the development of green logistics, logistics enterprises was the key to the development of green logistics.

Keywords

Green Logistics, Intention, Influencing Factors, Yangzhou City