Author(s)

Chunmei Song, Xuenong Xiao

Corresponding Author

Chunmei Song

Abstract

Since the twenty-first century, with the deepening of the opening to the outside world, China has gradually entered the scope of economic globalization. Since China's accession to the world trade organization, the hosting of the Olympic Games and World Expo has greatly enhanced the communication between China and the rest of the world, maintaining an increasingly powerful trend. Therefore, the cultivation of the intercultural communicative competence of business English majors is the key to strengthening the communication between China and foreign countries. Starting with the teaching objectives and intercultural communicative competence of business English majors, the thesis explores the theoretical basis of cultivating students' intercultural communicative competence, reveals the necessity of improving the intercultural communicative competence of business English majors, finds the difficulties in improving students' intercultural communicative competence in teaching in colleges and universities after investigation, points out the problems existing in the cultivation of students' intercultural communicative competence, and finally explores the strategies for improving the intercultural communicative competence of business English majors, to improve the students' intercultural communicative competence and make the business English major better serve China's foreign exchange and economic development..

Keywords

Business English, Intercultural Communicative Competence, Cultivation