Author(s)

Zhao Zhenyi

Corresponding Author

Zhao Zhenyi

Abstract

The mobile Internet economy is developing rapidly, and rural e-commerce has become a new economic growth point. However, the development of rural e-commerce in China is still at a groping stage, and industry standards and marketization levels need to be further optimized. While rural e-commerce is going to take the road of platformization, resource integration and branding in accordance with local conditions, it also needs to be strengthened in terms of infrastructure improvement, market supervision, and training of electric merchants. Relying on the help of the government and enterprises, we gradually stepped out of the obstacles to the development of rural e-commerce by environmental and economic factors, and promoted the steady development of the rural economy.

Keywords

Mobile Internet, Rural, E-Commerce, Development Model