Author(s)

Ying Cui

Corresponding Author

Ying Cui

Abstract

Jilin Province has a long history and culture, beautiful and pure natural scenery, simple folk customs, unique natural wonders, poetic pastoral customs, ancient historical relics, these are the advantages of developing rural tourism resources in our province. However, in the development of rural tourism in our province, there are some drawbacks, such as vague rural image, weak brand awareness, general lack of planning, planning and talent, which need to be solved urgently.

Keywords

Rural Tourism, Jilin Province, Development, Countermeasures