Author(s)

Zhao Yanni

Corresponding Author

Zhao Yanni

Abstract

In the 21st century, innovation and entrepreneurship have become key words in a new era under the environment of rapid global economic integration and rapid development of information technology. The innovation and entrepreneurship education of college students has received more and more attention from the society. This is not only the requirement of the times, but also the charm of innovation and entrepreneurship education itself. The development of innovation and entrepreneurship education is closely linked with higher education. Professional education is the foundation. Entrepreneurship education is practice and application. The two cannot substitute each other and should support and promote each other. Entrepreneurial ability is a kind of social, practical and comprehensive creativity. This article combines the status of entrepreneurial abilities of applied finance students, and the problems encountered in the process of entrepreneurship, to find out the reasons that currently affect college students' entrepreneurial ability, and to find ways to enhance the entrepreneurial ability of financial students to achieve self-improvement of college students.

Keywords

Entrepreneurial ability, current situation, finance, countermeasures