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Web of Proceedings - Francis Academic Press

On “Authentic and False, Existence and Nothingness” in the Layout Design Art

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DOI: 10.25236/emcs.2018.108

Author(s)

Junke Li, Dadong Shen

Corresponding Author

Dadong Shen

Abstract

This paper mainly analyzes and studies the relationship between “authentic and false, existence and nothingness”, focusing on concepts such as primary and secondary, false or true and blank. The method adopted is to analyze relevant cases, carries out research by combing a couplet in the classic Chinese literary work “A Dream of Red Mansions”, and it is concluded from studies the transformation relationship between “authentic and false, existence and nothingness”. Besides, it paper focuses on discussing the two special visual processes of “making the false become reality” and “existence in nothingness”. It is concluded from studies that good layout design is not trying to create an invulnerable picture according to the skills and methods that have already been tested, but it should first serve for the creative thoughts, then give play to the publicity effect of commodities and finally combine the designers’ personalities. This theoretical research has certain guiding significance for our better understanding and design.

Keywords

Authentic and false, Existence and nothingness, Layout, Design