Author(s)

Mingyan Wang

Corresponding Author

Mingyan Wang

Abstract

In recent years, Korean dramas have been broadcast in China. On the contrary, the national drama has entered the South Korea with a moderate response. This phenomenon reflects to a large extent the huge deficit in the cultural trade between China and South Korea. The long-standing cultural trade deficit between China and South Korea has brought tremendous impact on the development of China's domestic dramas and other cultural industries, and also deeply affects China's cultural self-confidence. Therefore, this article focuses on the trade situation of Chinese and Korean TV dramas, citing China and South Korea TV drama import and export data from 2010 to 2016 to explain the trade deficit between China and South Korea, compare the measures of China and South Korea in cultural trade, and conclude that the Chinese-South Korean cultural trade deficit is weakened by China's cultural industry awareness, lack of government support, professional The talent training mechanism is not perfect, the lack of international marketing, the lack of influential international cultural brands and other factors, and a series of recommendations on narrowing the cultural trade deficit between China and South Korea.

Keywords

Cultural trade, TV drama trade, import trade, trade deficit, cultural confidence