Author(s)

Xinfeng Chen, Zhikang Che, Yuhaowang, Xiaoying Qi

Corresponding Author

Xiaoying Qi

Abstract

With the development of China's economic society and the deepening of social openness, institutions of higher learning have more and more awareness of management and brand development in the current market economy. As a symbol of the university's spirit, cultural souvenirs are important embodiment of the style of study, campus spirit and activities. However, from the current status of the development of cultural souvenirs in Chinese universities, there are still some major problems, such as the lack of new ideas and humanistic concepts in the design of cultural souvenirs in some universities. Based on the actual situation, this paper USES the successful experience and development precedent of the campus culture souvenir industry of domestic and foreign universities for reference, and makes an in-depth analysis of the current situation and function of the university culture development in China.

Keywords

Brief , University, Cultural souvenirs, Status. role