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Analysis of New Retail Model of Entity Business in Internet Environment

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DOI: 10.25236/emcs.2018.035

Author(s)

Ma Xiaodan

Corresponding Author

Ma Xiaodan

Abstract

The entity retail industry has transformed into "new retail" with the extensive use of advanced technologies such as Internet of Things, cloud computing, and artificial intelligence in the retail industry. This paper proposes a series of solutions after analyzing the problems of marketing mode, logistics distribution and price confusion in the transformation process of traditional entity retail enterprises and combined with the future development trend of new retail.

Keywords

New retail, E-commerce, Entity store transformation