Author(s)

Weiyin Zuo

Corresponding Author

Weiyin Zuo

Abstract

China is an ancient civilization with a long history of 5,000 years. It has created a splendid ancient culture. Traditional handicrafts are the treasures of China, which need to be protected and inherited. With the development of the times, modern concepts, aesthetics and lifestyles continue to impact the traditional culture, and excellent traditional culture is at stake. At the same time, modern technological civilization has brought new technology and new materials to the development of traditional cultures, which has brought the possibility of expansion. This paper mainly selected popular virtual reality technology to explore its application in handicraft display to innovate the non-handicraft display form with new network media; the live streaming platform can help open the "Internet +" handicraft sales channel; intelligent new technology can optimize the intangible cultural heritage display experience. This will help realize the interactive display of traditional handicraft with the support of virtual reality technology to show the unique charm of traditional handicraft.

Keywords

Virtual Reality, Handicrafts, Display Strategy, Technological Innovation