Author(s)

Haifeng Liao

Corresponding Author

Haifeng Liao

Abstract

In the relevant instructions issued by the Ministry of Education of the People's Republic of China in 2012, it can be found that the business administration profession has become a key target in the professional development of Chinese universities. The business administration program aims to develop a comprehensive talent for the development and management of all types of enterprises for the country and society. Such talents not only need to have professional personal knowledge, but also need to have a certain sense of innovation, be able to adjust their own state according to different environments, and create maximum value for enterprises and society. Based on the specific needs of society, this paper analyzes the current teaching characteristics of colleges and universities, and puts forward some suggestions for the curriculum system and teaching methods. It hopes to make some contributions to the development of business administration in China.

Keywords

Business management, Talent training, Social needs, Teaching characteristics