Author(s)

Li Xiao

Corresponding Author

Li Xiao

Abstract

In cultural evolution, meme is a replication factor similar to that played by genes in biological evolution, and is a unit of cultural transmission. Any language unit that can be propagated by imitation is a linguistic meme. Memes has the strongest stability, the highest usage rate, and the longest survival time. On the basis of memetics theory, the foreign propaganda language of Sichuan wine is the main carrier of the cultural transmission of Sichuan wine. It studies the languages used by some famous Sichuan wine companies in the spirit of enterprise, cultural ideas and television advertisements, in order to mold a stable strong language Memes and provide reference to promote the spread of Sichuan wine culture.

Keywords

Transliteration, Sichuan Wine Advertisement, Memetics