Author(s)

Fei Fang

Corresponding Author

Fei Fang

Abstract

Different regions have different regional cultures. The applications of regional culture in logo design can enrich the connotation of logo and its uniqueness also avoids the identical defects of logo design in today's market. At present, the main fields of the applications of regional culture elements in logo design are the tourism logo design, university logo design and postcard logo design. This paper gives the application paths of the regional culture elements in logo design in the above three fields to provide some references for the relative researchers.

Keywords

Regional Culture, Logo Design, Tourism Image