Author(s)

Xiaoyu Jia

Corresponding Author

Xiaoyu Jia

Abstract

With the advent and development of the Internet era, the phenomenon of "Internet celebrities" came into being. From grass root idols in the past to beautiful models nowadays, Internet culture has undergone continuous innovations. Now the word of "Internet celebrity" becomes a narrow definition which refer to a kind of women. This paper interprets this phenomenon from the perspective of semiotics, trying to understand the formation and dissemination processes of this female image, and analyze the motivation behind the symbol consumption.

Keywords

Internet Celebrities, Female Image, Semiotics