Author(s)

Xuan Huang

Corresponding Author

Xuan Huang

Abstract

With the development of information technology, emerging services such as blogs, Weibo, and social networks based on Web2.0 technology and the unprecedented growth rate of the Internet of Things have produced a wide variety of data, and cloud computing provides the basis for data storage. Platform, all this has created the official arrival of the era of big data. Big data contains great value and is a valuable asset of the company. But big data also brings huge challenges, and personal privacy protection is one of them. The rapidly evolving Internet has become an indispensable part of people's lives. People have left a lot of data footprints on the network. These data footprints are cumulative and relevant. When multiple data footprints are gathered together, you can discover individual ones, privacy information. The use of this information by malicious elements for fraud and other acts has brought many troubles or economic losses to the individual's life. Therefore, the personal privacy of big data has attracted wide attention from industry and academia. Firstly, it introduces the related concepts of personal privacy protection in the era of big data, and discusses the challenges and research problems faced by personal privacy protection.

Keywords

Big data, privacy protection, information security