Author(s)

Xu Zu, Weiping Yu, Yue Qiu

Corresponding Author

Xu Zu

Abstract

This paper introduces the importance of food safety crisis characteristics and incentive research results through realistic background. From the macro perspective, general attribute characteristics, unique product attributes of food focus, food safety crisis characteristics and consumer response mechanism, the research results of food safety crisis characteristics are summarized. Based on attribution theory, around the government, enterprises and consumers, the research on the causes of the crisis in the three major aspects of the three parties is sorted out. Finally, it is found that there are multiple perspectives for the existing research results to comprehensively explore the insufficient characteristics of food safety crisis and explore the food safety crisis based on multi-view system.

Keywords

Food Safety Crisis, Features, Incentives