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Web of Proceedings - Francis Academic Press

Reflections on the Teaching Reform of Marketing Course in Higher Vocational Colleges

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DOI: 10.25236/icepms.2018.074

Author(s)

Qing Wang, Bin Huang

Corresponding Author

Qing Wang

Abstract

In the new era, our country vigorously advocates educational reform, while the traditional teaching mode is being abandoned. Since marketing course is a highly applied subject in higher vocational colleges, the traditional teaching mode is no longer able to meet the needs of the training of modern marketing talents, and educational reform is imminent. This paper mainly analyzes the teaching characteristics and teaching status of marketing course, and puts forward reform suggestions from three aspects of curriculum contents setting, teaching methods and teaching means, hoping to help the teaching of marketing course in higher vocational colleges.

Keywords

Higher Vocational College, Marketing Course, Teaching Reform