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Research on Consumers’ Purchasing Behavior and Marketing Strategy Based on Mobile Internet Environment

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DOI: 10.25236/ecomhs.2018.119

Author(s)

Du Wei

Corresponding Author

Du Wei

Abstract

The changes in China’s economic system boost the Internet and lay a solid foundation for the development of the network economy. This paper analyzes the consumers’ purchasing behavior and marketing strategy based on mobile internet environment.

Keywords

Mobile Internet Environment, Consumers’ Purchasing Behavior, Research On Marketing Strategy